|At the May 21 meeting...
At Avid Technology
Has the "Tale of the Tape" become the "Tale of the Pipe?"
No longer is it a question of how can video be distributed over IP networks and the internet , but rather at what quality and at what speed.
We all brought our questions and opinions to Avid on May 21st for presentations, demonstrations, and discussions from Broadcast Video representatives from Sony, Telestream, and Fast Channel. The kind folks at Avid opened their doors at 6:00 for refreshments and equipment demonstrations.
Steve Sarafian, Sales Support Engineer at Sony, discussed Sony's e-VTR. This is an MPEG IMX Sudio Recorder or Player with a Plug-in Gigabit Ethernet network interface board. The e-VTR outputs video/audio as Material Exchange Format (MXF) files, a proposed SMPTE standard, enabling a flexible exchange of audio/video content throughout a TCP/IP network. Since MPEG IMX VTRs have the capability of playing back all 1/2 inch SD formats, existing video assets can be converted to MXF files for exchange within a network.
Kevin Louden, East Coast Field Application Engineer for Telestream, presented an automated solution for media ingest and digital redistribution which eliminates the need for manual baseband conversions at the receiving facility. Customer examples include automated distribution of national news for Sinclair Broadcast Group and an automated media management solution for ad agency BBDO. Telestream products discussed included the ClipMail family of Video network appliances, and FlipFactory, transcoding/ delivery software package.
James Hutchens (Product Manager) and Robin Shahid (Video Specialist) of Fast Channel Networks of Needham presented their Traffic Channel Video System. FastChannel provides a total solution that allows high quality (MPEG-2, encoded at 18 Mbps 4:2:2) video ad distribution to broadcast stations via the Internet! Enabled by FastChannel Network's proprietary system, their Internet-based solution provides broadcasters with additional flexibility, workflow improvements, speed & cost advantage over outmoded systems.