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At the October 8 meeting...
Harnessing Digital Technology and Planning for the Future
With Don Archiable, Broadcast Media Technology Group Leader, Gensler

Broadcast newsrooms are going through a major transition with digital Television and new convergence technologies. Many of our colleagues are installing non- linear edit systems, media servers and other new advances. But the question many of us face is: How do we design our newsrooms to maximize the efficiencies of these innovations? Emerson College's Journalism Department hosted Don Archiable, the Broadcast Media Technology Group Leader at Gensler, the world's largest architectural firm. He helped us understand how some of the leaders in our industry are harnessing digital technology and using it to their best advantage.

Mr. Archiable, a graduate architect, industrial designer and electrical engineer, as well as an active member of the SMPTE (Society of Motion Picture & Television Engineers), and the SBE (Society of Broadcast Engineers.), provided an insider's look at how the leaders in our industry are transforming newsrooms with new technology.

While at NBC, Mr. Archiable designed the NBC Tower in Chicago, developed the network's plan to carry HDTV and completed 30 Rockefeller Plaza's master plan including the Today Show and Nightly News newsrooms and sets. Mr. Archiable continues to make convergent media a reality at places like NBC, ABC, Univision, Telemundo, Gannett, Lucas Films and other industry frontrunners.

Emerson College also invited members of the New England Section of SMPTE and SBE to attend Mr. Archiable's special presentation and discussion.

Posted: 15 November 2002
Bob Lamm, SMPTE/New England Newsletter/Web Page Editor
blamm@cync.com